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      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370213832174-XH6CX38H5U55D9XJFI3S/Downs+Springcroft+0300+copySS.jpg</image:loc>
      <image:title>Downs Group Luxury Homes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370141507192-YT09SP0YLEWIO0VCEZD1/IMG_0225.jpg</image:loc>
      <image:title>Downs Group Luxury Homes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370289194982-FG2P0JUGH5OFKUR8RNCB/_MG_0030.jpg</image:loc>
      <image:title>Downs Group Luxury Homes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370041587443-VN3KULRIY1PAUE76DUIQ/Downs+Springcroft+0300+copySSe.jpg</image:loc>
      <image:title>Downs Group Luxury Homes</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://lanzarastudio.com/fairx</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370616791572-PZY22SAQHGRGNND2GCH3/fairholmecaselogo.png</image:loc>
      <image:title>Fairholme Capital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370737259639-RF23BCJWW6M1DVZ8Q12B/fairholmelogo.jpg</image:loc>
      <image:title>Fairholme Capital - Corporate identity, logo, and tagline</image:title>
      <image:caption>Lanzara Studio designed Fairholme's logo, and coined its infamous tagline "Ignore the crowd" in a brainstorming session with Bruce Berkowitz. The strong, no-frills, and aggressive typeface which leans to the future mirrors Fairholme's culture and investment style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370634884716-VAEXIX2IRYPXNJOW84Y3/bruceSM.jpg</image:loc>
      <image:title>Fairholme Capital - Bruce Berkowitz</image:title>
      <image:caption>A widely-published image of Bruce Berkowitz,  © 2004 Lanzara Studio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370615358950-75M59Y36DIBI4SFC7Q89/promisedland.jpg</image:loc>
      <image:title>Fairholme Capital - Fairholme.net website homepage</image:title>
      <image:caption>This was a later version (circa 2009-11) of our website for Fairholme Capital Management, the entity that handles Fairholme's private managed accounts and oversees The Fairholme Fund. There are a number of symbolic motifs, but we liked the idea that the viewer is in darkness yet is about to be illuminated by light and beauty.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1373320847344-GY13OW8F2R2S4NXJDUII/f.jpg</image:loc>
      <image:title>Fairholme Capital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1373320910889-XFW03NB0HW9C4RKO9CV1/fnetabout.jpg</image:loc>
      <image:title>Fairholme Capital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1369961373826-7XROTOPAAFD95OR1OFOJ/Screen+shot+2013-05-30+at+8.43.25+PM.png</image:loc>
      <image:title>Fairholme Capital - Fairholme's e-collection Brochure</image:title>
      <image:caption>We used this New York Stock Exchange image made at the time of '29 market crash in Fairholme's digital PDF brochure. It illustrates the underlying idea that buying at the very time the market was crashing would have been the right move for investors in the long run. In other words, Ignore the crowd.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1373321008670-STZXHNVK4LEJAM56GFRG/fairholmemain.jpg</image:loc>
      <image:title>Fairholme Capital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370553074140-G4U1L9D874BE1BT9BIA8/IMG_0264.jpg</image:loc>
      <image:title>Fairholme Capital - Business Cards and Stationery</image:title>
      <image:caption>We designed and produced all Fairholme's corporate identity using traditional engraving. On the reverse of the business cards in small print it reads Ignore the crowd.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1374767896026-QUOXIZZB7M22DEOAQR5I/FairxLetterheads.jpg</image:loc>
      <image:title>Fairholme Capital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1371529482007-4I7DIL7G64T9XAU0C5P3/IMG_0015.jpg</image:loc>
      <image:title>Fairholme Capital - Prospectuses, Annual- and Semi-Annual Reports</image:title>
      <image:caption>We redesigned and oversaw printing of Fairholme's Prospectuses, Annual Reports, and Advisor Letters for high impact while remaining compliant with SEC guidelines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370031188756-0VQ8L8V4FA6LOT5SLOO9/IMG_0043-e.jpg</image:loc>
      <image:title>Fairholme Capital - Trade Show Exhibit</image:title>
      <image:caption>Trade show mural and podium, along with miscellaneous collateral materials and signs.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370032718679-GSK11VOJZ0A0ARYXLQYP/fish.jpg</image:loc>
      <image:title>Fairholme Capital - Trade show mural</image:title>
      <image:caption>This image, printed to 8x10 feet, was part of a collapsible trade show exhibit which we produced for use at investor conferences. Again, the theme is to jump ship and "Ignore the crowd."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370030878016-34N7XCYTBAUT8OVV82R5/IMG_0044e.jpg</image:loc>
      <image:title>Fairholme Capital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370031253892-VG7HZAYTEZH7D2TMDXN1/Screen+shot+2013-05-31+at+3.58.24+PM.png</image:loc>
      <image:title>Fairholme Capital - Las Vegas Investor Conference Promo Card</image:title>
      <image:caption>This was a postcard that was mailed out to various participants in a investor conference in Las Vegas.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370536736115-9EJQ3A9C159OE4BS13KW/Screen+shot+2013-05-31+at+3.59.25+PM.png</image:loc>
      <image:title>Fairholme Capital - Fairholme's Maxims</image:title>
      <image:caption>Working with Berkowitz and his then-partners Keith Trauner and Larry Pitkowsky we created (in one frenetic sitting) an A through Z list of Maxims - pithy phrases, credos, and admonitions for investors to ponder. These are the type of oblique mind-twisting concepts a Zen master might throw at a nascent monk, which the student is meant to dwell on until some higher level of understanding is achieved. These maxims were widely quoted in business media, and a few include Focus sharpens returns (only own your best ideas; Ignore the crowd (don’t be a lemming);  and, Zero can’t grow (Don’t lose)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1369961516098-XS8YPNZC0K6U824U0AOS/Screen+shot+2013-05-30+at+8.44.08+PM.png</image:loc>
      <image:title>Fairholme Capital - Digital "e-collection" brochure cover</image:title>
      <image:caption>This is the cover to Fairholme's e-collection, a PDF digital brochure that could be emailed or downloaded and included information about Fairholme's strategies, recent performance, and press reprints.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1369717939462-5QN5DISGJTIXHGALLLEB/facebook+86003121.jpg</image:loc>
      <image:title>Fairholme Capital - Facebook page image</image:title>
      <image:caption>This is an image we used for Fairholme's short-lived Facebook page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1369717957162-IKX2JY8ZFQV89C9IMMKU/Screen+shot+2011-03-25+at+1.30.56+AM.png</image:loc>
      <image:title>Fairholme Capital - A speculative ad</image:title>
      <image:caption>Quoted from Benjamin Graham, if we recall.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370742320406-YSSXC86Y7L14TL0ZK6KB/IMG_0269.jpg</image:loc>
      <image:title>Fairholme Capital - Sundry envelopes</image:title>
      <image:caption>Lanzara Studio oversaw the production of millions of pieces of mail which were sent quarterly. </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1369960932643-BCY35NHDDJ6TDDROF2NR/BRUCE+thur+mar+4.jpg</image:loc>
      <image:title>Fairholme Capital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370536749431-BG3ST632L5BVV0P95VJ8/Screen+shot+2013-05-30+at+8.46.10+PM.png</image:loc>
      <image:title>Fairholme Capital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370147245633-R3GYEDTQF1QEL9KR90M6/DSC02825book-2.jpg</image:loc>
      <image:title>Fairholme Capital - North By Northwest: The St Joe Company book</image:title>
      <image:caption>When eminent "short" David Einhorn lambasted an important Fairholme stock and sent the share price reeling, Bruce Berkowitz called upon Lanzara Studio that very day and had our creative director in the field at The St Joe Company in Northwest Florida the very next day to investigate Einhorn's claims, photograph the properties, and produce presentations, such as this 100 page hardcover book, to show to important investors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1370044285688-ECULRYYZ7BZ1EXWNGDCK/fairx+site.png</image:loc>
      <image:title>Fairholme Capital - Fairholme Funds website homepage</image:title>
      <image:caption>Screenshot from the Fairholme Funds homepage circa 2008 through 2011. Bruce Berkowitz was on a celestial body photography kick, and we wanted to simply give viewers something pretty to look at, and the sense of endless horizons and possibility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1369717871918-91IAVQYCM4M3H1PVDYX7/FairxBrochure-Lanzara.jpg</image:loc>
      <image:title>Fairholme Capital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1386225598862-KAIWNRU24N4T0TLD3CFG/graham+and+dodd+interview.jpg</image:loc>
      <image:title>Fairholme Capital - Graham &amp; Doddsville reprint redesign</image:title>
      <image:caption>For a reprinted interview between Berkowitz and the Columbia Business School, we did an ad hoc redesign of the school's Graham &amp; Doddsville newsletter to keep the character of the piece in synch with Fairholme's overall identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1536694058513-PF1KDLRXQ13RIRW8HTL5/unspecified-1.png</image:loc>
      <image:title>Fairholme Capital</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1536694136078-3RS0CX9A6J028BP8P2OV/unspecified.png</image:loc>
      <image:title>Fairholme Capital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1537373462932-R2B08E1ZMZFE6W8WH3FN/Screen+Shot+2018-09-11+at+1.56.04+PM.png</image:loc>
      <image:title>Fairholme Capital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1578252885443-54A0WRLYGJWCMQUW648T/aScreen+Shot+2018-09-07+at+1.17.16+PM.png</image:loc>
      <image:title>Fairholme Capital</image:title>
      <image:caption>Fairholme entities AUM exceeded $20 billion at their 2011 peak</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://lanzarastudio.com/altonlane</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1562422869485-3QZTE3OKQU34ZDG2622C/Image+16.png</image:loc>
      <image:title>AltonLane</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1561746053429-426OJRUUHTLMQL8ZDZPJ/mail2.jpeg</image:loc>
      <image:title>AltonLane</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1561776440762-255M93RPXK19DUZA1YSM/mail2b.jpg</image:loc>
      <image:title>AltonLane</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1561751400076-0BQ1DQYWGSQ9XX9XORF4/Untitled-1c.png</image:loc>
      <image:title>AltonLane</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1561924280917-ZUTKIF51OTQFYH61Q30U/architecture-door-exterior-162057.png</image:loc>
      <image:title>AltonLane</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1561824694068-69ZXGJCNA5K9SD5BYPX0/Image+6.png</image:loc>
      <image:title>AltonLane</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1562120113197-7AL0PHZF70IXY3J4IGQS/Image+13.png</image:loc>
      <image:title>AltonLane</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1562423992347-9C38PCDAD0Y4B6ZOMSS4/Image+18.png</image:loc>
      <image:title>AltonLane</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1562030089015-Y0QF77WNYM6XFDVXCC2Z/Image+9.png</image:loc>
      <image:title>AltonLane</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1562005419416-YSBU2P6JXKVROJ0F7MWY/Image5.png</image:loc>
      <image:title>AltonLane</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://lanzarastudio.com/lagos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1608673277089-PFSIGUBGBL2D9Q8A8RBZ/240-331_01_Croppede.jpg</image:loc>
      <image:title>Lagos</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1608673149822-YQ0GPOL2PD4EMBY4MTVO/Screen+Shot+2020-12-21+at+4.01.09+PM.jpg</image:loc>
      <image:title>Lagos</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://lanzarastudio.com/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-24</lastmod>
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      <image:title>New Page</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1750726869720-4TDS1YKKUPGGUN01AWOF/IMG_5878.jpeg</image:loc>
      <image:title>New Page</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51a03b54e4b0fecfac727a11/1750726872510-4OTSXDOKXMNCGB44ITLA/IMG_5879.jpeg</image:loc>
      <image:title>New Page</image:title>
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      <image:title>New Page</image:title>
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</urlset>

