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Wall St Journal to Investors: Avoid these luxury brands

February 15, 2014

By Margaret Bogenrief for WSJ Market Watch

CHICAGO (MarketWatch) — In 2013, many retailers, particularly those in the luxury space, are finding themselves in a difficult position, caught between pricing and profitability.

While higher prices may automatically trigger dreams of high revenues and higher profitability, there are, interestingly, some luxury brands that, lured in by the seemingly promising formula of “lower prices equal more consumers,” now find themselves with less revenue, lower profits, and fewer shoppers.

Here are three luxury brands that, in trying to be all things to all customers, risk losing even more market share in 2013.

Continue reading article HERE

Tags: Tiffany and Co, Coach, luxury brands, Lanzara Studio
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