Bloomberg: Luxury Brands Are Stupid to Snub the Internet

KURT SOLLER/BLOOMBERG BUSINESS WEEK:

Ninety percent of luxury purchases, which some analysts say is a $300 billion industry, still happen in stores, according to Forrester Research (FORR), but that’s skewed by the limits of acquisition placed on most high-end shoppers. The real business failing, says Forrester analyst Sucharita Mulpuru, is that “there are a lot of affluent people who are intimidated or annoyed by shopping at luxury retail stores.” 

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