By Tom Lees for Mumbrella.com
"When supply meets demand does demand slow or cease? In this guest post, Tom Lees looks at how luxury brands maintain the delicate balance between hard to get and too accessible...In the past, luxury brands controlled the supply to effect subsequent demand. This approach helped maintain status. However, the digital world is changing how consumers consider and perceive luxury with implications on how brands manage and maintain their market position. Instagram pages now share and promote luxury lifestyles – expanding the accessibility to wider audiences, democratising what used to only be attainable by few."