Forbes: Why Do Luxury Brands Need High Profile Creative Directors?

When the venerable fashion labels of this world first opened their doors to a discerning clientele, their raison d’être was as purveyors of premium goods to connoisseurs, and, as such, the skillsets that were the foundations of their business provided the stepping stones to the success of their business. The workmanship and quality of their product spoke for itself, acting as innate marketing for the brand. READ ARTICLE HERE