When a 21 year-old Yves St Laurent took the helm at Christian Dior after the couturier’s death in 1957, he gained critical acclaim for his first collection and firmly established a template for luxury goods businesses thereon in. So, the concept of a creative director evolved, with a remit to deliver sustainability and growth, built on the heritage of the brand while moving it forward for new audiences. And today, it is a crucial role in the world of selling luxury goods.  READ ARTICLE HERE